O2 - Multi-media Services
Telecommunication service providers develop themselves more and more into providers of integrated multi-media services. Many enterprises rely on diversification of the base technology for mobile radio. In addition to wireless communication, fixed-line network communication and internet are offered.
The price war about the classic telecommunication product decreases the margins and encourages customers to rapid changes of the provider. The providers search for new ways to improve the customer-connectivity and to gain new customers. Many of them rely on the one-stop support and on an extended palette of services that need to be flexible and in-time to market. To achieve this not only the marketing and promotions have to be imaginative, but also the professionality of the management of the provider-own productive environments receives a vital importance.
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